Christianity no more inventive than Islam

Former Archbishop of Canterbury George Carey’s assertion that, amongst other things, ‘no great invention has come for many hundred years from Muslim countries’ was always going to whip up Muslim anger, accusations of racism and almost tiresome listing of Muslim achievements. Carey may have a point, but he finds himself hurling stones from Continue reading

Naïve Marketing Strategies#2: easy4men

Marketing has been prompted to compare easyGroup’s Stelios Haji-Ioannou with Virgin entrepreneur Richard Branson, following the announcement that cheap flights, cheap car rental, cheap cinema, cheap buses, cheap credit cards and other cheap stuff are to be joined by… easy4men, a cheap toiletries range. Now I might boast about getting a cheap flight Continue reading