Marketing has been prompted to compare easyGroup’s Stelios Haji-Ioannou with Virgin entrepreneur Richard Branson, following the announcement that cheap flights, cheap car rental, cheap cinema, cheap buses, cheap credit cards and other cheap stuff are to be joined by… easy4men, a cheap toiletries range.
Now I might boast about getting a cheap flight to Barcelona… but will anyone brag about how cheap their aftershave is?
Naïve Marketing Strategies#1: High-Low……Naïve Marketing Strategies#3: McDonald’s Salads Plus
Many businesses offer payment to those who link to them and paid-for links are often used here in preference to free links. While such links are not as obvious as other forms of pay-per-click advertising, they still don’t influence views expressed. Entries labelled ‘Reader Offer’ are advertising promotions. Current offers include:
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