Naïve Marketing Strategies#3: McDonald’s Salads Plus

I’ve mentioned already how great McDonald’s Quorn Premiere is. But they seem to have a gotten in all of a tizzy when it comes to selling their new healthier side. Last night’s Friends was interrupted by the most naïve McDonald’s advertisement; ‘here’s some new faces at McDonald’s’, it gushed. ‘Impatient Sophie, Sensible Charlotte Continue reading

Express dumps Tony… but who knew they were friends?

The BBC made a big thing about the Express switching allegiance from Labour to the Tories yesterday with their Reeta Charkrabarti making out it’s big deal. Blair’s decision to have the European Constitution referendum they’d been campaigning for was the last straw. That’s bizarre in itself, but nobody who ever sees the Express Continue reading