Subscribe
US researchers have taken the worst of British music – like Black Lace’s Agadoo – and some of the best – like the Rolling Stones’ Satisfaction – to help discover what it is that makes a tune catchy. Brain activity was much the same when volunteers heard a full tune as when they heard it with bits blanked out and, moreover, volunteers often heard the full tune even when bits were being blanked out as they mentally – and involuntarily – filled those blanks.
Which brings me on to Reebok, whose stuff you can buy here, and their major poster campaign featuring the likes of 50 cent (in his case against a background of police style fingerprints) and the tagline, ‘I am what I am’. I can’t read that without thinking of Gloria Gaynor (even though Greyhound had a UK hit with it first).
AD: Sport-e.com - Top Sporting Brands at Great Prices - Click here
