Beyond market forces… coming over all responsible

Over on my more serious blog, I’ve found myself talking about Corporate Social Responsibility, which I believe points the way toward the next stage in the corporation’s evolution. Most recently I’ve opined that another PR man should feel envious rather than sorry for Wal-Mart’s PRs and how a story linking Barclaycard to a suicide shows that corporations are responsible for more than their bottom lines and need to look beyond market forces for their long term survival.

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