How to read the Daily Mail

Supermum’s gotten cross over the Daily Mail’s take on asylum. Yet by the Mail’s standards it’s a relatively straight piece. All the stuff that riles is between the lines. It’s all about rubbishing statistics in order to replace them with anecdotes (the anecdotal is easier for readers to relate to and even easier to manipulate than apparently slippery statistics).

Those anecdotes confuse refugees (blaggers) and economic migrants (scroungers) and tell how our schools are swamped, by these diseased folk who should be locked up as many are terrorists anyway. The paper then expresses surprise that people think asylum is a problem out of control.

But people don’t buy the Daily Mail for these stories. All the scary stuff is absorbed alongside the coffee break page, with its horoscopes, crosswords and more importantly femail; women readers are the Mail’s backbone despite the heavy traditionalism of its editorial. And this is where Daily Mail Watch (which missed the asylum story) goes wrong. This front page is actually an example of the high quality journalism that’s placed the Mail at the top of its tree (the Mail’s one the few papers to invest heavily in editorial while flagging rivals, like the The Express, have cut back). Here we have a sympathetic treatment of the nation’s fallen hero (including great photo) with a five star human interest story; (Michael Buerk’s father was a bigamist: wow!).

Vengeful tabloids……Express dumps Tony… but who knew they were friends?

One thought on “How to read the Daily Mail

  1. You are quite right, it is what I read between the lines, and I know how hard asylum caseworkers have to work to get the figures down. I hate the Daily Mail yet find it compulsive.

    Many years ago it advertised using the Slogan Every Man knows why every woman needs her Daily Mail.

    And I would guess that its demographic has not changed since then.

    I guess that being with The Prince’s Trust is going to give me a whole extra set f stuff to be angry about.
    Just call me Victoria Meldrew

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