Up until Jamie’s School Dinners it was rightly hard to find someone who actually liked Jamie Oliver. He’s always been too cocky, with his faux cockney barrow boy way about him. Life for Jamie seemed to be fun in the way others’ fun can be oh so annoying and there he was everywhere: look at all this Jamie Oliver brand stuff.
But never mind. Jamie’s School Dinners does reveal that he’s still very much a tosser, but he’s an honest tosser with good intentions and he’s fighting a good fight. And his detractors tend to be people not worth listening to: people upset by swearing or by poster ads – pix of Jamie covered in graffiti – they allege to be rude. It’s not rudeness that irritates me, but the I’m-one-of-the-lads-ness. He’s clearly posh: who else would ask a five-year-old what asparagus is? I didn’t see asparagus until my teens at the earliest and I’m very middle class. What was scary though, was the kid who’d never seen a strawberry and said, ‘I daren’t,’ when asked to try it.
That kids are conservative seems more of a shock to Jamie than it should be. At primary school we had processed peas, which I wouldn’t eat because I got frozen at home. One day the school changed to frozen, which I liked, and the other kids, who got processed at home, got up a petition. I blame the parents, which is something Jamie is too careful not to do.
Anyway. Sign the petition for proper food in schools. On the good side, it might just calm the hyped-up monsters and stop them running wild down your street, starting fires, scrawling graffiti and scaring old people. On the bad side, think of all the money Jamie will make when he wins his first local authority school dinner contract…
Spare a thought for#2: too pretty Brad Pitt……Spare a thought for#4: Populist leaders