Jamie Oliver: Spare a thought for#3

Buy Jamie’s DinnersUp until Jamie’s School Dinners it was rightly hard to find someone who actually liked Jamie Oliver. He’s always been too cocky, with his faux cockney barrow boy way about him. Life for Jamie seemed to be fun in the way others’ fun can be oh so annoying and there he was everywhere: look at all this Jamie Oliver brand stuff.

But never mind. Jamie’s School Dinners does reveal that he’s still very much a tosser, but he’s an honest tosser with good intentions and he’s fighting a good fight. And his detractors tend to be people not worth listening to: people upset by swearing or by poster ads – pix of Jamie covered in graffiti – they allege to be rude. It’s not rudeness that irritates me, but the I’m-one-of-the-lads-ness. He’s clearly posh: who else would ask a five-year-old what asparagus is? I didn’t see asparagus until my teens at the earliest and I’m very middle class. What was scary though, was the kid who’d never seen a strawberry and said, ‘I daren’t,’ when asked to try it.

That kids are conservative seems more of a shock to Jamie than it should be. At primary school we had processed peas, which I wouldn’t eat because I got frozen at home. One day the school changed to frozen, which I liked, and the other kids, who got processed at home, got up a petition. I blame the parents, which is something Jamie is too careful not to do.

Anyway. Sign the petition for proper food in schools. On the good side, it might just calm the hyped-up monsters and stop them running wild down your street, starting fires, scrawling graffiti and scaring old people. On the bad side, think of all the money Jamie will make when he wins his first local authority school dinner contract…
Spare a thought for#2: too pretty Brad Pitt……Spare a thought for#4: Populist leaders

2 thoughts on “Jamie Oliver: Spare a thought for#3

  1. For the record I have liked Jamie Oliver’s style from the very first programme I saw him on, on BBC2, when the interviewer was offscreen and he would do his thing to camera.

    I am a keen cook and the two ‘famous’ TV chefs I care to follow are Delia Smith and Jamie Oliver, with Nigella Lawson being third (the other very useful cookbook I have is by Clement Freud – for some menus he is my first choice and there are no photographs of any kind, simply fairly dense text). I don’t swear, ever, in my personal life, but his constant profanity bothers me not in the least. On the other hand, one of my friends, who is head chef in a pretty exclusive private establishment not too far from here, is not very impressed by Jamie’s skills (as seen in his programmes, at least) even though he, whilst making a very good living indeed, is obviously not in the same income bracket (I assume) as Jamie. I celebrate Jamie’s success – too many in the UK seek to denigrate those, like Jamie, who are obvious go-getters; I wish we had more like him. His latest efforts to improve school meals are very powerful – I wish him the best, but doubt many would have the sheer courage and grit to do what he is trying to do; my only worry is for his marriage – it cannot be easy being his wife. And I am absolutely positive what is driving him in his efforts to improve school meals is not the lure of filthy lucre – I think he could make a lot more money much more easily than getting involved with school meals provision.
    Reply: I’ve no problem with him making money — good on him! But let’s remember celebrity is about personality, so I think it’s okay to dislike him because of his.

  2. In a parallel universe – Marblehead Mass – there is a less lauded similar initiative, I discovered. Provence cuisine in the schools!

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