Naïve Marketing Strategies#2: easy4men

Marketing has been prompted to compare easyGroup’s Stelios Haji-Ioannou with Virgin entrepreneur Richard Branson, following the announcement that cheap flights, cheap car rental, cheap cinema, cheap buses, cheap credit cards and other cheap stuff are to be joined by… easy4men, a cheap toiletries range.

Now I might boast about getting a cheap flight to Barcelona… but will anyone brag about how cheap their aftershave is?
Naïve Marketing Strategies#1: High-Low……Naïve Marketing Strategies#3: McDonald’s Salads Plus

2 thoughts on “Naïve Marketing Strategies#2: easy4men

  1. What about the real benefit that it complies with Airport regulations and actually can be taken on board of an airplane …

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