We found ourselves watching what was in many ways a classic Property Ladder last night. Classic because it was one where the amateur property developers take none of Sarah Beeny’s advice on board. Okay, Property Ladder’s getting a bit long in the tooth and over formulaic. Inexperienced amateur property developers take on more than they can chew, ignore Sarah Beeny’s advice, but still make it onto the property ladder because house prices are going up and up whatever you do. (But there are a couple of, perhaps too mumsy, reasons people keep watching.)
The thing is, her advice is sound enough (last night’s dimwits forgot to put central heating in and were on to make just three grand for six months work…). But it’s all in the delivery. She’s so very smarmy – so very patronising – that to take her advice would involve swallowing more pride than anybody should ever have to swallow. Especially on national television.