The oddity that Manchester’s first Time Out has been timed for Labour Party conference delegates with no time to explore the city has already been remarked upon by Manchizzle. But how will Guardian Media Group (GMG) respond? The Manchester Evening News has already renamed Go, City Life, but that’s unlikely to have much impact.
GMG has fought aggressively to preserve its local monopoly in the past. The Metro Vs Metro wars, where Associated Newspaper’s morning freesheet went head-to-head with a local version of the same name, ended only when Associated agreed GMG would publish, print distribute and most importantly sell local advertising on the paper. So there’s always a chance City Life could be brought back from the dead as a spoiler. However, there is little goodwill for the local boys and it has to be said that Time Out Manchester looks far better resourced than City Life ever was.